Runescape developer Jagex has found out a new guy to oversee all advertising actions for its typical MMO, as Simon Etchells has been appointed global advertising manager for the brand.

Etchells arrives to Jagex in the Microsoft Xbox group, where he served as item advertising manager EMEA 1st Party Xbox, overseeing the start of 1st party titles for Kinect and playing a important role in around the earth franchises such as Forza, Gears of War, Fable and Halo. He has been in the business for a lot more than 20 years, serving in senior roles at Vivendi Universal, Lucas Arts, Square Enix, Electronic Arts and Nokia.

"RuneScape's achievement is 2nd to none so it's a good Honour to be functioning on such a hugely typical and well-established IP," Etchells commented. "This is one of the most fascinating advertising roles in the business and I am hoping to using the knowledge and experiences from my earlier roles to assist create the strategies which will additional develop RuneScape's acceptance close to the world.”

David Solari, Jagex CMO, added, "Simon has an amazing observe report functioning on extremely successful game titles. His vast experience, coupled using a vast knowledge of game titles marketing, will assist advance the advertising efforts for Runescape since the game remains lead the marketplace of free-to-play electronic MMO's this year and beyond. "